Buying and selling real estate can be very satisfying, yet the transaction often has a fair degree of complexity to it. REALTORS® bring experience, furnish valuable opinions and provide wise counsel to their buyers and sellers in the real estate transaction.

All real estate licensees are not the same. Only real estate licensees who are members of the NATIONAL ASSOCIATION OF REALTORS® are properly called REALTORS®. A REALTOR® has taken extra steps to become a member of an association of real estate professionals that adheres to a strict Code of Ethics and is expected to maintain a higher level of knowledge of the process of buying and selling real estate.

REALTORS® are committed to treat all parties to a transaction honestly. They have access to important information regarding legislative changes and up-to-the-minute industry developments. They recommend legal counsel but will not take the place of an attorney. REALTORS® are dedicated to enhancing their professional abilities and knowledge and are committed to quality service and ethical business practices.

REALTORS® have expertise in determining a selling price that will balance your needs for minimum time on the market and maximum profit. They have experience in marketing properties, and have tools at their disposal to provide exposure to the greatest number of potential buyers.

Buyer Benefits

Real estate transactions involve one of the biggest financial investments most people experience in their lifetime. Transactions today usually exceed $150,000.

If you had a $150,000 income tax problem, would you attempt to deal with it without the help of a CPA? If you had a $150,000 legal question, would you deal with it without the help of an attorney? Considering the small upside cost and the large downside risk, why consider a deal in real estate without the professional assistance of a REALTOR®?

Seller Benefits

REALTORS® can give you up-to-date information on what is happening in the marketplace and the price, financing, terms and condition of competing properties. 

In many markets across the country, over 50% of real estate sales are cooperative sales; that is, a real estate agent other than yours brings in the buyer. Your REALTOR® markets your property to other real estate agents and the public.   

REALTORS® acts as the marketing coordinator, disbursing information about your property to other real estate agents through a Multiple Listing Service or other cooperative marketing networks, open houses for agents, etc.  

Your REALTOR® can help you objectively evaluate every buyer’s proposal without compromising your marketing position. This initial agreement is only the beginning of a process of appraisals, inspections and financing — a lot of possible pitfalls. Your REALTOR® can help you write a legally binding, win-win agreement that will be more likely to make it through the process.