Pricing Strategies: Mastering the CMA

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The 21st century has so far presented multiple challenges to the real estate industry, notably a housing boom and rising property values in the early 2000s, followed by economic decline, mortgage defaults, and a very unsettled marketplace that has only recently begun to stabilize. Determining property values depends more than ever on professional expertise, competence, the best use of technology, and a commitment to approaching the pricing assignment from all pertinent perspectives. This course is specifically designed to help residential real estate agents and brokers enhance their skills in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values. As real estate professionals gain more understanding pricing properties and CMAs, they can effectively function in their role in the valuation process.

The goal of this course is to equip the real estate license holder with pertinent information to enable them to price properties appropriately whether it’s for listing or making offers. It will provide a greater understanding of the CMA’s to help the real estate license holder become more comfortable with the process of selecting appropriate property comparisons; how to make adjustments and where to go for quality information to ensure the most accurate assessment when calculating adjustments. Help enhance skills in creating accurate property valuations, reducing risk, and applying alternative valuation methods to properties under consideration.

Highland Lakes Association of REALTORS® Registration and Cancellation Policy:

• We encourage you to register at least 5 days prior to the class to help us get you the information needed.
• There will be no refunds for no-shows. You may not transfer your registration to another member for any class however, you may transfer to a future course with 48 hours notice.
• If the class is canceled by HLAoR, you may receive a full refund or transfer to a new date.